“Advise saves us a great deal of time and has significantly simplified analysis work that previously took a long time and required pulling multiple reports from the accounting system. The user interface is intuitive, the service is excellent, and there is great satisfaction among managers with how Advise has enhanced our oversight, analysis, and decision-making.”
— Agla Heiður Ólafsdóttir, CFO, Launafl ehf
“Advise has proven to be extremely valuable for us at Local in improving our oversight of operations. As we manage restaurants across the greater Reykjavík area, it’s important to be able to compare the performance of individual locations in a simple and efficient way. With Advise, we gain a clear overview of key factors such as purchasing and payroll costs, which enables us to identify deviations and optimize our operations. This has led to better decision-making and increased efficiency in our business”
— Halldór E. Sigurðsson, CEO, Local Salad
"Advise is a very user-friendly system that quickly extracts financial information from our DK accounting system into the format we choose. It gives us a clearer view of the operations and financial position of the companies within the group and serves as a valuable analysis tool. Using Advise has led to significant time savings internally, and the service we have received has been exemplary."
— Ólafur Þór Jóhannesson, CFO, ÞG Verk, Arcus and subsidiaries
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“We use Advise across Sahara and our related companies to get a clear, holistic view of how the business is performing. Before Advise, we had a custom Power BI setup that worked, but it required expert support whenever we needed updates or changes. For me, that was the biggest limitation. I need a system that gives me a strong overview, but also lets me quickly adjust, filter, and drill into the details when something needs a closer look. Advise has made our reporting cleaner, more visual, and much easier to use. It gives our CFO and me the overview we need, but it also helps us share information with the wider team, prepare board reporting, and open up better conversations with people who are not working in finance every day.
One of the reasons we chose Advise was the balance between simplicity, fair pricing, and flexibility. It gives us a strong system out of the box, but the team has also been open and supportive when we have needed custom adjustments for how we run our business. That client relationship has been important for us. We feel like they understand our needs, are willing to support us as we grow, and are building a platform we can continue to scale with. The biggest benefit is that we can see performance versus goals across all companies in one place, then drill down into each company or department to understand what is driving good or bad performance. It saves manual work, makes the numbers easier to understand, and helps us make quicker, better-informed decisions.”
— Sigurður Svansson, CEO, Sahara
"With Advise, we have taken our financial and sales analysis to the next level. Previously, our analysis was done in Excel, which involved unnecessary manual work. Advise integrates with our accounting system and presents detailed information clearly and accessibly through reports and dashboards that can easily be tailored to our operations.
This saves us time and gives us greater clarity while enabling more in-depth analysis. It also allows more of our managers to engage with the company’s financial data and analyze business performance.
Our business is growing rapidly and constantly evolving, so it is important that our financial and sales analysis evolves with it. The Advise team has been extremely helpful in designing our reports and providing guidance. It is reassuring to know they are there to support us whenever we need assistance.
We look forward to continuing our partnership with the brilliant team at Advise."
— Matthías Jens Armann, Fríðheimar
“Advise has given us a much clearer overview of our financial performance across both departments and individual projects. By structuring our data in a way that reflects how we operate, we can monitor performance more effectively and make better-informed financial decisions.
The platform has become an important management tool, providing real-time insights that save time, improve financial oversight, and support our continued growth.”
— Vigdís Segatta, CFO, Verkland
"At Norlandair, we have used Advise for several years and have adopted almost every new feature as soon as it became available. This visual reporting and information platform has proved extremely valuable to us, with an exceptionally simple and user-friendly interface. Advise has helped us gain better control over individual areas of the business while also providing a clear overview of our operations as a whole.
As Norlandair has grown rapidly in recent years, Advise has become increasingly important in helping us make faster, better-informed business decisions. The platform is affordable and easy to use, yet both broad and in-depth in its capabilities. It offers extensive possibilities and delivers significant time savings."
— Guðbjartur Ellert Jónsson, CFO, Norlandair ehf.
“Advise is probably the solution that has helped us most in improving our business performance. Íslandsbílar is a small company with complex operations and high turnover.
Advise allows us to analyze even the smallest details and see whether the business is performing in line with our plans. Having a complete overview of the company’s operations—presented clearly and all in one place—gives the owners real peace of mind.
Accounting systems are complex, and finding the information you need is not always straightforward. For a small company that outsources its accounting, asking an external provider to investigate every question can be both time-consuming and costly. Advise gives us the answers in seconds.
A clear overview is essential to running a successful business. With Advise, we have significantly improved our financial performance and eliminated unnecessary costs.”
— Skúli Þór Johnsen, Business Analyst, Íslandsbílar
"Viska began using Advise to gain a clearer, more timely view of how the union’s operating costs were developing and to simplify comparisons against its budget. Previously, this analysis was done in Excel. While it served its purpose, preparing and processing the data needed to compare actual results with the budget was time-consuming.
Introducing Advise greatly simplified this work, and we can now review our performance regularly. I was surprised by how easy it was to connect our accounting data to Advise and how straightforward the platform is to manage.
Advise helped me with the initial setup, but I quickly became confident enough to manage Viska’s data and analysis independently. I strongly recommend Advise as a simple and affordable way to monitor finances and keep track of financial performance.”"
— Bragi R. Jónsson, Financial Manager, Viska - stéttarfélag
“Advise is a user-friendly, real-time dashboard solution, linked to our accounting system, that provides detailed insight and flexibility. Thanks to Advise, managers across our organisation have gained access to the relevant financials, have better overview of operations and are more focus on improving operational results”
— Birgir Ólafsson - CFO, Blue Car Rental
