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Making business insight accessible

Built to help managers understand their business clearly.

What is Advise?

Advise is an intuitive business intelligence platform that helps managers understand their business clearly. By bringing financial and operational data together in real time, Advise turns complex information into structured reports, dashboards, and insights that support better decisions — without unnecessary complexity.

Mission

Our mission is to give managers better overview and insight into their company’s operations so they can make informed decisions, improve efficiency, and reach their goals.

Vision

Our vision is a world where every manager and stakeholder can understand and manage their business with clarity and confidence — using tools that are both powerful and enjoyable to work with.

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Not Just Numbers

Behind Advise is a team that understands how businesses actually operate. We have hands-on experience analysing company finances and working closely with managers, which means we don’t just build tools, we build solutions that reflect real-world needs.  

We listen carefully to our customers and design Advise to fit how organisations work in practice. Every report, dashboard, and workflow is shaped with usability in mind, helping managers spend less time on manual work and more time on decisions that matter.  

Our focus is simple: clarity, efficiency, and tools that save time rather than sacrificing insight.

Our Team

Mikael Arnarson

Mikael Arnarson

CEO & Co-founder

Andri Birgisson

Andri Birgisson

CTO & Co-founder

Ólafur Óli Ólafsson

Ólafur Óli Ólafsson

COO

Gustavo Sizílio

Gustavo Sizílio

Systems architect

Kári Magnússon

Kári Magnússon

Developer

Franklyn Kleiton

Franklyn Kleiton

Developer

Davíð Goyal

Davíð Goyal

Sales Executive, Iceland

Lukas Berglind

Lukas Berglind

Sales Executive, Sweden

Ivar Johansson

Ivar Johansson

Sales Executive, Sweden

 Linus Hemlin

Linus Hemlin

Sales Executive, Sweden

Bogi Gunnarson

Bogi Agnar Gunnarsson

Customer Success Manager

Einar Kvaran

Einar H. Kvaran

Specialist

Blake Greene

Blake Elizabeth Greene

Marketing & PR Manager